Social media sites are powerful tools for property managers. They can help you find new tenants and also keep your current tenants engaged. To use social media to your advantage, you should be making these four types of posts on a regular basis:
"Come visit between 9:00 and 12:00 today!"
Often, potential residents won't want to shuffle through pages of information to see when your office is open. Create a post like this from time to time, and those who have been following you will not only be reminded of the existence of your community, but will also know when they should stop by. If you want, you can include more information in this post, such as what your hours will be tomorrow, or what types of apartments you have available. Of course, you can substitute your own leasing office's hours for 9:00 and 12:00.
"Take a look at this new…"
It's difficult to constantly refresh and update the pictures on your general website, but posting a new picture on social media takes just seconds. Post the phrase above along with a picture of a new playground, kitchen appliance, bathroom remodel, or landscaping decoration that you've added to the community. Potential residents will enjoy knowing that you're always updating the community and the pictures make them feel like they're actually there.
"Hey residents, have you tried the new… in town?"
A lot of property managers are pretty good at using social media to market their properties to new tenants, but they forget to engage with existing tenants. Asking your current residents if they have tried a new pizza place, ice cream shop, winery, or store in town is a good way to get them talking. They might form new friendships amongst themselves as a result of interacting on your social media pages, and they'll feel more connected with you, too.
"Just a reminder to check your mailboxes for…"
If you have paper notices that you deliver to residents' apartments to make them aware of events, rule changes, or other important news in the community, use social media to remind them to check their mailboxes for these notices. This will reduce the chances of the notices simply being tossed in the trash and disregarded.
To really connect with residents and potential residents on social media, make sure you're posting often. Once a day is probably sufficient in most cases, but if you have something additional that's important to say on a certain day, making an extra post is certainly welcomed. If you're looking for a management company for your apartments, visit Wilson Management Group.