4 Types Of Social Media Posts All Property Managers Should Be Making

When my youngest child moved out, I was left living in a large home by myself. Weekend visits from the grandchildren only filled the space part of the time. The home became more of a burden as each day passed. It was not until I was working with my real estate agent to sell my home and find a smaller home did I realize that there were so many others in the same position. I created this blog to help other empty nesters explore their options for downsizing and to provide guidance on finding a new home that fits in more with their lifestyle.

4 Types Of Social Media Posts All Property Managers Should Be Making

4 Types Of Social Media Posts All Property Managers Should Be Making

31 July 2015
 Categories:
Real Estate, Blog


Social media sites are powerful tools for property managers. They can help you find new tenants and also keep your current tenants engaged. To use social media to your advantage, you should be making these four types of posts on a regular basis:

"Come visit between 9:00 and 12:00 today!"

Often, potential residents won't want to shuffle through pages of information to see when your office is open. Create a post like this from time to time, and those who have been following you will not only be reminded of the existence of your community, but will also know when they should stop by. If you want, you can include more information in this post, such as what your hours will be tomorrow, or what types of apartments you have available. Of course, you can substitute your own leasing office's hours for 9:00 and 12:00.

"Take a look at this new…"

It's difficult to constantly refresh and update the pictures on your general website, but posting a new picture on social media takes just seconds. Post the phrase above along with a picture of a new playground, kitchen appliance, bathroom remodel, or landscaping decoration that you've added to the community. Potential residents will enjoy knowing that you're always updating the community and the pictures make them feel like they're actually there.

"Hey residents, have you tried the new… in town?"

A lot of property managers are pretty good at using social media to market their properties to new tenants, but they forget to engage with existing tenants. Asking your current residents if they have tried a new pizza place, ice cream shop, winery, or store in town is a good way to get them talking. They might form new friendships amongst themselves as a result of interacting on your social media pages, and they'll feel more connected with you, too.

"Just a reminder to check your mailboxes for…"

If you have paper notices that you deliver to residents' apartments to make them aware of events, rule changes, or other important news in the community, use social media to remind them to check their mailboxes for these notices. This will reduce the chances of the notices simply being tossed in the trash and disregarded.

To really connect with residents and potential residents on social media, make sure you're posting often. Once a day is probably sufficient in most cases, but if you have something additional that's important to say on a certain day, making an extra post is certainly welcomed. If you're looking for a management company for your apartments, visit Wilson Management Group.

About Me
Home Buying Tips for Empty Nesters

When my youngest child moved out, I was left living in a large home by myself. Weekend visits from the grandchildren only filled the space part of the time. The home became more of a burden as each day passed. It was not until I was working with my real estate agent to sell my home and find a smaller home did I realize that there were so many others in the same position. I created this blog to help other empty nesters explore their options for downsizing and to provide guidance on finding a new home that fits in more with their lifestyle.

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