Selling a residential home means focusing on the improvements that have been made to the land, including the home and any outbuildings, as well as fencing and access to utilities. Unfortunately, owners of undeveloped property do not have the advantages of marketing a home or improvements. Instead, they must find a way to get the attention of property buyers who are most interested in properties like theirs. If you own property that you would like to sell but you are unsure of how to help it attract the attention it deserves, here are three tips to help you succeed.
Actively seek out the most likely buyer
The first tip for selling any parcel of undeveloped property is to work to attract the most likely buyer for it and expose it to them, based on the what the property and the area offers. For instance, a wooded property that offers excellent hunting potential might find the right buyer by marketing it through magazines, websites, and groups that enjoy hunting. To further maximize this type of marketing, property owners will want to make sure that it is actively listed for sale and prominently advertised during popular hunting seasons, such as the whitetail deer season.
Ratchet up interest with specific details
Property owners can also use technology and specific details as marketing aids to escalate interest in the property. Ideas for this include using aerial drone footage to offer interested buyers an easy way to see the entire property and all of its features from the comfort of their own home and including specific information that buyers may need to make their decision, such as the amount of marketable timber or the results of soil or water testing.
When using video or photos, it is important to make sure that the footage has been optimized to ensure that it loads quickly and easily, even on slower connections. Prospective buyers who are unable to quickly access or download important details about a property are more likely to move on to another property.
Utilize the skills of a property specialist
Selling unimproved property successfully offers a particular set of challenges that a residential real estate agent may not be able to offer. This is why it is important to seek out a real estate agent or broker who specializes in selling raw, undeveloped properties like yours. These agents will have developed marketing methods that have proven effective, including networking with other agents who may have buyer clients looking for the type of property you are selling.
For more information or to sell your property, contact a real estate agent.